PRESS · 2026 EDITION
B-Design in Bocuse Magazine 2026
In its 2026 edition, Bocuse Magazine dedicates several pages to Grégory Brand, artist and founder of B-Design. The feature explores his background, his meeting with Jérôme Bocuse and the helmets created for Paul Bocuse Jr.
Their conversations touch on creativity, heritage and trust, as well as Jérôme Bocuse’s perspective on a craft in which precision plays an essential role.
A meeting and a lasting collaboration
The feature looks back on the meeting between Jérôme Bocuse and Grégory Brand, and the relationship that developed through successive projects. Paul Bocuse Jr.’s helmets reflect that journey, from his early days in karting through the next stages of his racing career.
Beyond the design itself, this collaboration brings together the driver’s wishes, the family’s history and the artist’s perspective.
The helmet as a reflection of personality
“The helmet is a reflection of your personality.”
This idea runs throughout the feature. Colours, lines and symbols form an identity that can be recognised on track. Each helmet must strike a balance between the driver’s world and the creative work behind the design.
Standards shared with a chef’s craft
Jérôme Bocuse draws a parallel between Grégory Brand’s work and that of a great chef. He speaks of precise gestures, attention to detail and the discipline required at every stage.
These are two different professions in which the final result depends on countless decisions and adjustments. On a helmet, those standards can be seen in the sharpness of a pinstripe, the continuity of a pattern and the balance of the finishes.
Creating through trust
“To create, the artist must be able to express himself freely.”
Jérôme Bocuse also emphasises the freedom an artist needs. Conversations establish the direction of a project; trust then allows Grégory to develop his ideas and bring them to life on the helmet.
Paul Bocuse Jr.’s helmet
The helmet discussed in the feature carries several references to the family’s history. The initials “PB” pay tribute to chef Paul Bocuse, while the three stars recall those awarded to his restaurant.
Combined with blue, white and red, these elements give the design a meaning that extends beyond the driver’s racing identity.
A portrait beyond the helmet
The magazine also explores Grégory Brand’s background: drawing from childhood, discovering karting, and eventually bringing those two passions together through helmet painting.
The feature highlights both the workshop’s craft and the relationships that surround it. It is a publication that holds a special place in B-Design’s story.
