B-Design in Bocuse Magazine 2026
In its 2026 edition, Bocuse Magazine dedicates a multi-page feature to Grégory Brand, artist and founder of B-Design.
This editorial choice reflects the magazine’s approach, renowned for showcasing worlds where high standards, craftsmanship and attention to detail come together. Through this portrait, Bocuse places B-Design’s work within a broader perspective on precision craftsmanship and demanding creative processes.
A Meeting That Felt Meant to Be
The article looks back on the meeting between Jérôme Bocuse and Grégory Brand. A meeting told in a simple way, almost like a moment suspended in time, marking the beginning of a collaboration that has developed over the years.
“My meeting with Grégory? Wait, let me explain…”
The connection was immediate. Not simply around a project, but around a shared way of working, a common sensitivity and a certain vision of excellence.
The Helmet as a Reflection of Personality
At the heart of the article, one idea comes up repeatedly: a helmet is never just a detail.
“The helmet is a reflection of your personality.”
Through the conversations between Jérôme Bocuse and the artist, the magazine shows how each project is designed to express something genuine. The graphic choices, colours and lines are not merely decorative: they help tell the story of an identity.
A Level of Precision Comparable to That of a Chef
One of the strongest aspects of the article is the parallel drawn between Grégory Brand’s work and that of a great chef. Jérôme Bocuse himself makes the comparison, referring to the precision, discipline and level of detail required throughout the creative process.
“It is a work of precision, a matter of detail… down to the millimetre.”
This comparison offers a distinctive way of looking at the work presented: that of an artist-craftsman whose approach is based on constant attention to detail, where every element matters.
Creating Through Trust
The article also highlights the importance of trust in the creative process. For Jérôme Bocuse, this dimension is essential.
“To create, the artist must be able to express himself freely.”
This perspective sheds light on the way the projects were developed: through dialogue, but also with genuine creative freedom given to the artist, an essential condition for achieving something truly authentic.
Paul Bocuse Jr.’s Helmet
The feature also takes a closer look at the helmet created for Paul Bocuse Jr., detailing several visual choices that give the design its full meaning. Jérôme Bocuse explains that the initials “PB” appear on each side of the helmet in reference to his father:
“On each side of the helmet, we find my father’s initials, ‘PB’.”
The article also discusses the blue, white and red colours, as well as the decision to retain the three stars for what they represent in the Bocuse family history:
“Because they will forever symbolise my father’s three stars.”
The helmet therefore appears as a creation conceived not only through its details, but also through the meaning and heritage it carries.
Discover all the B-Design helmets created for Paul Bocuse Jr. since he began karting in 2018.
A Portrait Beyond the Object
Throughout the feature, Bocuse does more than simply showcase craftsmanship. The magazine draws the portrait of an artist, a journey and a distinctive way of working.
It explores a path shaped over time through drawing, visual culture and the world of karting, which eventually came together naturally through the creation of helmets.
Through this portrait, Bocuse highlights an approach in which precision, consistency and identity play a central role.
By dedicating such an extensive feature to our world, the magazine also demonstrates its interest in demanding creative approaches driven by a strong vision — values that resonate directly with those of B-Design.